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Ifilosofi yomkhiqizo kaLululemon

Ukuhamba ngebhayisikili kuyindlela enempilo nengokwemvelo yokuhamba, evumela abantu ukuba bajabulele ngokugcwele ubuhle bohambo. Kuwuhlobo lokuzivocavoca olungathuthukisi nje kuphela ukuqina komzimba kodwa futhi lunikeze umuzwa wenkululeko nokuzijabulisa. Ukuze senze lokho, sidizayine izikhindi eziyisisekelo zokusubatha ukuze sithuthukise umuzwa wabathandi bezemidlalo. Akukhona nje ukuthi lezi zikhindi ezifushane zisebenza kahle, ziyinhlanganisela ephelele yemfashini nokusebenza. Aklanywe ngendwangu engenamthungo elukiwe eyi-super stretch, anikeza ukwesekwa okuphezulu nokuvumelana nezimo okungavinjelwe, okuwenza afanelekele imisebenzi ehlukahlukene efana ne-yoga, ukugijima, ukuhamba nokuzivocavoca okuhlukahlukene kokuqeqeshwa.

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Incazelo yomkhiqizo womkhiqizo ibonisa inkolelo yabo yokuthi wonke umuntu ufanelwe ukuphila impilo yamaphupho akhe. Akukhona nje nge-yoga noma ukuqina, kodwa ngokuphila ngokugcwele nangokunenjongo. Umqondo kaLululemon ugxile embonweni wokudala isipiliyoni sangempela nesiyiqiniso kumakhasimende abo. Ngokusebenzisana eduze nabafundisi bendawo kanye nokukhuthaza umuzwa womphakathi, baphumelele ekudaleni indawo ehambisana nabantu abasezingeni elijulile.

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Le ndlela ivumele uLululemon ukuthi axhumane namakhasimende abo ngendlela edlula ukuthengisa nje imikhiqizo. Ngokuthinta izinhliziyo zabantu nokubakhuthaza ukuthi baphile impilo eyanelisa kakhudlwana, uhlobo lomkhiqizo luzihlukanisele lona embonini. Ukusebenzisana nabafundisi bendawo kanye nokugcizelela ekuthuthukisweni nasekusekelaneni kudale ukuzizwisa okuyingqayizivele nokwangempela kumakhasimende, kusetha izinga elisha lokuzibandakanya komkhiqizo.

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Ezweni lapho ubuqiniso buya ngokuya baziswa, indlela kaLululemon igqama njengendlela yangempela nesuka enhliziyweni yokuxhumana namakhasimende. Ngokugxila ekudaleni okwenziwayo okuzuzisayo nokunomthelela, bathwebule ngempumelelo ingqikithi yomqondo wabo womkhiqizo nezici zomkhiqizo, ezithinta amakhasimende ezingeni elijulile.

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Isikhathi sokuthumela: Apr-03-2024