Umlingisi we-Chinese-American uMichelle Yoh, osanda kuwina i-Oscar, wenza izihloko hhayi ngamakhono akhe okusebenza, kodwa futhi nangezikhathi ezithile ezintsha ekuhumusheni. Ngemuva kokuwina u-Oscar, uMichelle Yooh uzibophezele endleleni entsha yomsebenzi, ekhombisa ukuguquguquka kwakhe kanye nethalente emikhakheni ehlukene. Ngenkathi ichofoza eToronto, uMichelle Yoh wabona ukuzitika ekudleni kwase-Asia futhi egqoke izingubo zokugulamoni, engeza ukuthinta ubukhazikhazi ngezikhathi zakhe zokucishiwe.
ILulelemomon, eyaziwa ngokusebenza kwayo kwemakethe okuvelele, iye yaduma ngokuthi "i-LV ye-Yoga" ngenxa yokukhula kwayo okuvamile nokuthandwa. Impumelelo kaBracki iye yathuthukisa ilukuluku ngecebo layo lokuyincengela ngaphandle kwezimbangi ezinjengeNike Yoga, yize endaweni ephakeme yamanani. UChip Wilson, umsunguli weLulelemon, wabona amandla e-Yoga Sports Market futhi wamukele isu "lemakethe-centric" lokubeka isu lomkhiqizo njengoba kubhekwa kakhulu ekugqokeni kwabesifazane. Ukuhamba kuqinisa isikhundla seLululemon's njengohlobo lokuhola "oluphefumulelwe oluphefumulelwe lwe-yoga."
Ukukhetha kuka-YEO ukugqoka i-lululemon ngenkathi kuthokozela ukudla kwase-Asia eToronto akugcini nje ngokubonisa isitayela sakhe somuntu siqu, kepha futhi kuhambisana nomqondo wezingubo ezihlanganisa imfashini nokusebenza. Izingubo ezisezingeni eliphakeme, ezigxile ekusebenzeni ziye zaba ngumuntu uqobo kufanele ziphishekele induduzo nemfashini. Imibono enjalo ihlangana nokujwayelekile nosaziwayo ngokufanayo.
Njengoba uLulemomon iyaqhubeka ukwandisa ukufinyelela kwayo, indaba yayo yempumelelo ibonisa amandla okuma kwamasu okuma kwemakethe kanye nokuqonda okujulile kwezidingo zabathengi. Ngokuthepha emakethe ye-niche ye-yoga ye-yoga ye-yoga, i-lululemon idale isithombe somkhiqizo esiyingqayizivele esihlukanisayo kwimikhiqizo yezemidlalo yendabuko. Ukugcizelelwa komkhiqizo ekwakhiweni okuphefumulelwe kwe-yoga nokusebenza sekukubeke phambili embonini ye-Athleisure, kukubeka njenge-trendsetter kanye ne-Innovator endaweni yengubo yezemidlalo.
UMichelle Yoh Uthando lukaLulelemomon kanye nokuhlolwa kwakhe nokutolika ukutolika kuhlangana nge-ethos yomkhiqizo wokwamukela ukuguquguquka nokucindezela imingcele. Njengoba uYeo uqhamuke endleleni entsha yomsebenzi, uLulelemon wakucacisa okulindelwe futhi wachaza kabusha isimo se-Yoga acticutiveWear. Bobabili uYeoh noLulereemon bahlanganisa umoya wokuziphendukela kwemvelo nokuzivumelanisa nezimo, ukuhlanganisa umnyombo wempumelelo yanamuhla emikhakheni yabo.
Isikhathi sePosi: APR-12-2024
