Uthando lukaMichelle Yeoh ngoLululemon

Umlingisikazi waseShayina waseMelika, uMichelle Yeoh, osanda kuwina indondo ye-Oscar, akagcini nje ngokuba sematheni ngenxa yekhono lakhe lokulingisa, kodwa nangezisho zakhe ezintsha zokuhumusha. Ngemva kokuwina i-Oscar, u-Michelle Yeoh wazibophezela endleleni entsha yomsebenzi, ebonisa ukuguquguquka kwakhe kanye nethalente emikhakheni ehlukene. Ngenkathi eqopha e-Toronto, u-Michelle Yeoh wabonwa ezitika ngokudla kwase-Asia futhi egqoke izingubo zeLululemon, enezela ubukhazikhazi ezikhathini zakhe ezingaphandle kwesikrini.

I-Lululemon, eyaziwa ngokusebenza kwayo emakethe okuvelele, iye yahlonishwa ngokuthi "i-LV ye-yoga" ngenxa yokukhula kwayo okungavamile nokuthandwa. Impumelelo yomkhiqizo ikhulise ilukuluku mayelana neqhinga lalo lokuyiqhubela ngale kwezimbangi ezifana ne-Nike Yoga, noma intengo ephezulu. U-Chip Wilson, umsunguli we-Lululemon, wabona amandla emakethe yezemidlalo ye-yoga futhi wasebenzisa isu “eligxile emakethe” lokumisa isu lomkhiqizo njengelibhekele ikakhulukazi ukugqokwa kwe-yoga yabesifazane. Umnyakazo uqinisa isikhundla sikaLululemon njengohamba phambili “wezingubo ezisebenzayo eziphefumulelwe iyoga.”

Ukukhetha kuka-Yeoh ukugqoka i-Lululemon ngenkathi ejabulela ukudla kwase-Asia e-Toronto akubonisi nje isitayela sakhe somuntu siqu, kodwa futhi kuhambisana nomqondo wezingubo ezihlanganisa imfashini nomsebenzi. Izingubo ezisezingeni eliphezulu, ezigxile ekusebenzeni sekuyisidingo somuntu ekuphishekeleni ukunethezeka nemfashini. Imibono enjalo izwakala kubantu abajwayelekile kanye nosaziwayo ngokufanayo.

Njengoba i-Lululemon iqhubeka nokwandisa ukufinyelela kwayo, indaba yayo yokuphumelela ibonisa amandla okuma kwemakethe yamasu kanye nokuqonda okujulile kwezidingo zabathengi. Ngokungena emakethe ye-niche yezingubo ze-yoga zabesifazane, uLululemon udale isithombe somkhiqizo esiyingqayizivele esizihlukanisa nemikhiqizo yezemidlalo yendabuko. Ukugcizelela komkhiqizo ekwakhiweni okugqugquzelwe yi-yoga nokusebenza kuyibeke phambili embonini yezokusubatha, iyibeka njenge-trendsetter nomsunguli omusha endaweni yezingubo zezemidlalo.

Uthando luka-Michelle Yeoh ngo-Lululemon kanye nokuhlola kwakhe ukuhumusha kuhambisana nesimiso somkhiqizo sokwamukela ukuguquguquka nokuphusha imingcele. Njengoba nje u-Yeoh ejikela endleleni entsha yomsebenzi, uLululemon wadelela okwakulindelwe futhi wachaza kabusha i-yoga activewear landscape. Kokubili u-Yeoh no-Lululemon bahlanganisa umoya wokuziphendukela kwemvelo nokuzivumelanisa nezimo, okuhlanganisa ingqikithi yempumelelo yesimanje kanye nokusha emikhakheni yabo.