Eminyakeni yamuva nje, imakethe yezingubo ezisebenzayo ibone ukukhula okuqinile, abathengi baya ngokuya befuna izingubo zezemidlalo ezihlanganisa ukusebenza nemfashini. Izingubo ze-yoga zesitayela se-LULU—ezaziwa ngezindwangu zayo ezingasindi, ama-silhouettes amancane, nokuthunga okunembayo—kuzuze abalandeli emhlabeni wonke. Ngemuva kokwethulwa komkhiqizo osheshayo kanye nokukhiqizwa okwandayo kwalezi zingcezu kukhona usekelo olusuka ekupheleni olunikezwa amafekthri aseShayina angokwezifiso ze-yoga.
Ngokungafani nezimboni zendabuko ezigxile kuma-oda wevolumu enkulu, abakhiqizi bezingubo ze-yoga ngokwezifiso zesimanje babeka phambili imodeli yesevisi eyakhelwe "ukukhiqizwa kwenqwaba encane + impendulo esheshayo + ikhwalithi ephezulu." Thatha isiqongo semikhono emifushane esifakwe ehlobo se-LULU, isibonelo: esine-U-back ne-V-neck ethophayo egqamisa ngobuqili i-collarbone, isibe yisitolo esidayisa kakhulu emakethe yaseNyakatho Melika phakathi nezinyanga ezimbili ezedlule.
Imikhiqizo eminingi yokufaneleka izuza impumelelo esheshayo yokuya emakethe ngokubambisana nezimboni zokugqoka ze-yoga zangokwezifiso zaseShayina—ukuqondisa yonke inqubo kusukela ekwenziweni ngokwezifiso kwedizayini ukuya ekuqalisweni komkhiqizo ngesikhathi esifushane kakhulu.
Kuyaphawuleka ukuthi lezi zimboni azisezona nje izahluleli zokukhiqiza—manje sezihileleke ngokujulile njengabadali abahlanganyeli kumasu omkhiqizo. Kusukela ekuhlaziyweni kwemakethe nokuhlelwa komkhiqizo kuye ezincomweni zokupakisha, izimboni zokugqoka ze-yoga zangokwezifiso zinikeza izixazululo zokuma okukodwa ezisiza amaklayenti akhe futhi akale imikhiqizo yawo ngempumelelo kakhudlwana.
Isici esisodwa esivelele emugqeni womkhiqizo wesitayela se-LULU ukusungulwa kwendwangu. Izimboni zokugqoka ze-yoga zangokwezifiso zenze imicu yesikhumba sesibili, zamukela izindlela zokudaya ezivumelana nemvelo, futhi zahlola ukuqina kwendwangu kuzo zonke izimo zemisebenzi eminingi. Umphumela: izingubo ezingezona nje zesitayela ngokubukeka kodwa futhi eziphakeme ngokunethezeka nokusebenza.
Idatha ibonisa ukuthi kusukela ngo-2024, izinhlobo ezingaphezu kuka-120 ze-yoga zaphesheya kwezilwandle zisungule imigqa yazo yemikhiqizo ngokubambisana nezimboni zokugqoka ze-yoga zangokwezifiso zaseShayina. Kulabo, abangaphezu kuka-60% bakhethe ukusekela imiklamo yabo kubuhle be-LULU. Lokhu kuthambekela kubonisa ukuthi "isitayela se-LULU" akusesona isizinda esikhethekile somkhiqizo owodwa-sesiwulimi lokuklama okwabelwana ngalo kuyo yonke imboni yezingubo ezisebenzayo.
“Silapha ukuze sisize izinkampani zithole isisekelo—hhayi nje ukuqeda i-oda eliphuma kanye,” kusho omunye umqondisi wefekthri. Izimboni zokugqoka ze-yoga zangokwezifiso zigcizelela kakhulu ukwakha ubambiswano lwesikhathi eside, ukutshala imali ngenkuthalo izinsiza zokweseka amabhrendi kusukela phansi futhi zibaphelezele ohambweni lwabo oluya ekukhuleni nasekuvuthweni.
Uma ubheka phambili, njengoba imakethe yokufaneleka yomhlaba wonke iqhubeka nokukhula, "ukwenza ngokwezifiso + ukudalwa okuthengiswa kakhulu + ukulethwa okusheshayo" kuzoba yizinsika ezibalulekile zokuncintisana. Imikhiqizo engasebenzisa izimboni zokugqoka ze-yoga ngokwezifiso ukuze ithuthukise futhi isungule kabusha isitayela se-LULU izoba sesimweni esihle kakhulu sokugqama—futhi ekugcineni iwine—empini ethule yomkhakha wemfashini wezokusubatha.
Isikhathi sokuthumela: Jul-04-2025
