Phakathi kwentuthuko yomhlaba wonke “ekuphileni okunempilo + nokugijima,” ukugqokwa kwesitayela se-LULU se-yoga—okwaziwa ngokusikeka kwakho okugona umzimba, izindwangu ezinwebekayo zesikhumba sesibili, kanye nobuhle obucwebezelayo obuncane—sekuphenduke isihloko esishisayo ngokushesha emibuthanweni ye-yoga neyokufaneleka. Ukushayela lo mkhuba igagasi elisha lamafekthri e-yoga enziwe ngokwezifiso aseShayina amaketanga awo wokunikezela aguquguqukayo namandla okwenza ngokwezifiso ajika ngokushesha akwenza konke kwenzeke.
Thatha abaholi bezimboni abanjengo-UWELL: ngokuthatha ulimi oluyisisekelo lokuklama lwezingcezu zesitayela se-LULU, amaqembu abo ethule abathengisi abaningi bemakethe yamazwe ngamazwe, okuhlanganisa amabhulukwe e-yoga avulekile, ama-U-back crop tee, neziqongo ze-V-neck ezinqanyuliwe. Lezi zinto azizizwa nje zithambile, ziphefumula, futhi zoma ngokushesha esikhumbeni, kodwa futhi zifaka ukusikeka okuthuthukisa izibalo eziphakamisayo neziqophayo ukuze kugqanyiswe i-silhouette yesifazane. Wonke umkhiqizo uza nezinketho ezingenziwa ngokwezifiso ngokugcwele—amaphalethi ombala, ukugijima kosayizi, ukuphrinta ama-logo, ngisho nokupakishwa okukhethekile—okuvumela amaklayenti ukuthi akhe “okulingana nohlobo lwawo lwe-LULU” kalula.
Njengoba izinhlobo eziningi zemikhiqizo zilahla amamodeli e-ejensi yezohwebo lwangaphandle ukuze zivune ubambiswano oluqondile lokwenziwa ngokwezifiso kwefekthri, indima yezimboni zezingubo ze-yoga yangokwezifiso isuka "kubakhiqizi" nje ukuya "ekubambisene nabo bokukhiqiza umkhiqizo." Le modeli entsha ayifinyezi nje kuphela izikhathi zokuhola futhi yehlise izindleko, kodwa futhi inika amaklayenti amandla okulawula ijubane lokwethulwa komkhiqizo omusha.
Umsunguli womkhiqizo wokuqina ozinze e-Los Angeles wabelane ngokuthi phakathi nezinyanga ezimbili nje zokubambisana nefekthri yokugqoka ye-yoga yangokwezifiso yaseShayina, babeqede ukuthuthukiswa kwesampula kanye nokukhiqizwa kweqoqo elincane leqoqo labo lesitayela se-LULU. Ulayini usuvele uvuse izimpendulo ezishisekayo kubalandeli ku-Instagram. Waphawula, "Ifekthri inokuqonda okuqinile ngemakethe. Abazange nje balandele imiyalo yethu—banikeze imibono ebalulekile phakathi nokuthuthukiswa komkhiqizo nokupakishwa kwemikhiqizo."
Ngasohlangothini lwezobuchwepheshe, izimboni zesimanje zokugqoka ze-yoga zisebenzisa ngokushesha ubuchwepheshe bokukhiqiza obuhlakaniphile obufana nezinhlelo zokuklama iphethini ye-3D, imishini yokusika ezenzakalelayo, kanye nokuthunga okungenamthungo kwemvamisa ephezulu. Lezi zinto ezintsha zenza izingcezu zesitayela se-LULU zifinyeleleke kalula—hhayi nje kumalebula kanokusho, kodwa futhi nemikhiqizo yezimpahla ezisebenzayo ezincane neziphakathi nendawo efuna ukwethula izinto ezithengiswa kakhulu ngokushesha nangendlela ethengekayo.
Kusukela kubuhle bedizayini nokusebenza kwendwangu kuya ekusekelweni komkhiqizo ogcwele we-spectrum, izimboni zokugqoka ze-yoga zangokwezifiso ziletha izingubo zesitayela se-LULU kumawodilophu wabathengi emhlabeni jikelele. Ngendlela ebanzi, eguquguqukayo, nechwepheshile, lawa mafekthri awenzi nje kuphela ukuthi izingubo ezisebenzayo eziphezulu zifinyeleleke kalula, kodwa futhi ziqhubekisela phambili okuthi "Made in China" kufinyelele ezingeni eliphezulu embonini yezokusubatha emhlabeni jikelele.
Isikhathi sokuthumela: Jul-03-2025
