Muva nje, isethi ye-yoga egqugquzelwe nguKim Kardashian iye yanda kakhulu emibuthanweni yokuqina yase-Europe naseMelika. Ukhiqizwe ifekthri yokugqoka ye-yoga yangokwezifiso yaseShayina, lo mkhiqizo ngokushesha usuphenduke intandokazi entsha ezinkundleni zokuxhumana zomhlaba wonke zokufaneleka kokufaneleka, ngenxa yokuthunyelwa kwawo okuqondile kwasefekthri, idizayini yemfashini, nokusekelwa kwezinsizakalo zokwenza ngokwezifiso indawo eyodwa.

Le sethi ye-halter-neck ye-halter-neck enqunu isebenzisa indwangu enwebeka kakhulu enethezekile futhi egona umzimba, ilinganisela kalula ukusebenza kokusubatha nesitayela sansuku zonke. Abagqugquzeli abaningi bokuqina ku-Instagram naku-TikTok bayayincoma, igqamisa izinzuzo ezinjengokuthi "ukungaguquki ngesikhathi sokuzivocavoca," "qina kodwa akuvimbeli," kanye "nokufinyelela kalula ukubukeka komzimba weKardashian."

Imikhiqizo eminingi yokuqina ishiya amamodeli okuhweba amaphakathi futhi iphendukela ngqo ezimbonini zokugqoka ze-yoga zesiko laseShayina. Le modeli yokuthunyelwa kwempahla eqondile yasefekthri ayisizi nje kuphela amabhrendi ukuthi yonge izindleko kodwa futhi isekela kalula ubuncane obuncane boku-oda kanye nokuthuthukiswa kwesampula okusheshayo, ibe inkambiso entsha ezimakethe zezimpahla zokufaneleka zaseYurophu naseMelika.

Isekelwe e-Chengdu, ifektri ye-UWELL isiba imboni yokugqoka ye-yoga yangokwezifiso ethandwayo phakathi kwemikhiqizo yaphesheya ngenxa yomthamo wayo ozinzile wokukhiqiza, uchungechunge lokulethwa kwendwangu lwekhwalithi ephezulu, nolwazi olucebile lokwenza ngokwezifiso. Ummeleli wezokuthengisa wakwa-UWELL wamazwe ngamazwe uthe, “Amakhasimende ethu atholakala kulo lonke elase-US, Europe, nase-Australia, futhi iningi lama-oda ayizitayela zangokwezifiso ezinokweneliseka okuphezulu kakhulu kwamakhasimende.”

Njengamanje, imakethe yemfashini yokufaneleka iyaqhubeka nokubona isidingo esikhulayo sezingubo ezisebenzayo eziqondene nomuntu siqu, ezilungele imidiya yomphakathi. Izimboni zokugqoka ze-yoga zangokwezifiso zisebenzisa ukukhiqizwa kwazo okuguquguqukayo, ukulethwa okusheshayo kwenqwaba, kanye nokusekelwa kokuhlukaniswa komkhiqizo ukuze kube ukukhetha kwezinketho zokuhlinzeka ngenani elandayo lemikhiqizo yaphesheya.

Kubathengisi bezimpahla zokufaneleka abahlose ukuzakhela imikhiqizo yabo futhi baphendule ngokushesha ezidingweni zemakethe, ukukhetha ifekthri yokugqoka ye-yoga yangokwezifiso yaseShayina kungase kube intuthuko eyinhloko yokungena emakethe yezingubo ezisebenzayo emhlabeni jikelele.