Eminyakeni yakamuva, umngcele phakathi kwezingubo zemidlalo nemfashini uye wafiphala, ngabesifazane abaningi abafuna izingubo ezihlangabezana kokubili nezidingo zokusebenza nesitayela. Ukusabela kulesi sidingo, i-UWELL, ifekthri yangokwezifiso ze-yoga, yethule uchungechunge olusha lwe-“Triangle Bodysuit,” ibeka “i-bodysuit + ukuguquguquka” njengokugqamisa kwayo, okuletha umfutho omusha emakethe yomhlaba.
Leli qoqo liqhuba i-DNA yobungcweti yokugqoka kwe-yoga: ukunwebeka okuphezulu, ukomisa okusheshayo, kanye nokuphefumula ukuze kusekele ukuqeqeshwa kwansuku zonke. Phakathi naleso sikhathi, umklamo wayo ulungisa izilinganiso—imigqa yamahlombe, ukumila okhalweni, nokunwetshwa kwemilenze—okwakha i-silhouette ebaziwe. Uma ibhangqwe namajini, iziketi, noma amajakhethi ajwayelekile, i-bodysuit ingashintsha kalula phakathi kwezitayela zezemidlalo, ze-chic, nezasemgwaqweni.
Njengefekthri yokugqoka ye-yoga yangokwezifiso, i-UWELL inikeza isevisi yokwenza ngokwezifiso yochungechunge olugcwele ukusuka ku-R&D kuya ekulethweni. Amaklayenti angakhetha kwezindwangu ezihlukene, imibala, nokusikeka, kuyilapho engeza izici zomkhiqizo ezenziwe zaba ngezakho ezifana namalogo, ama-hangtag, namathegi ukuze kuthuthukiswe ukuqashelwa. Lokhu kuvumelana nezimo kwenza i-bodysuit ibe ucezu olufanele lokwakha ukuhlukaniswa komkhiqizo.
Imodeli yokunikezela ye-UWELL isekela kokubili ukwenza ngokwezifiso ama-oda ama-wholesale namancane. Ama-Startups angahlola izimakethe ngamaqoqo amancane anengcuphe ephansi, kuyilapho amabhrendi asungulwe angathembela kumthamo ophezulu wefekthri ukuze agcwaliswe ngokushesha. Indlela eqondile yefekthri ayinciphisi nje kuphela izindleko kodwa futhi iqinisekisa amanani okuncintisana kanye nezikhathi zokuhola eziphumelelayo.
Abangaphakathi kwemboni baphawula ukuthi i-“Triangle Bodysuit Series” ye-UWELL ingaphezu nje kwesandiso sezingubo zemidlalo—iwukuhunyushwa kabusha komqondo “wemfashini ohlukahlukene”. Njengoba ukuhlanganiswa kwezemidlalo nendlela yokuphila kushesha, izimboni zokugqoka ze-yoga zimiselwe ukudlala indima ebaluleke kakhulu ochungechungeni lokuhlinzekwa kwempahla emhlabeni jikelele.
Isikhathi sokuthumela: Sep-01-2025
